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KGO-TV San Francisco

December 20 2010

San Francisco dog rescuers feel 'Oprah Effect'

Everyone knows Oprah Winfrey is a powerful woman. If she brings an author on the show, the book becomes a best-seller. Bring a doctor on the show, she becomes a celebrity too. A local nonprofit is now feeling the “Oprah effect.”

Oprah gave audience members some of her favorite things and two San Francisco women were in that crowd. Ever since that show first aired last month, they and their non-profit organization have really benefited from the so-called “Oprah effect.”

“Thank you Oprah,” said Sherri Franklin, the founder of Muttville.

USA Today

December 9 2010

Shelter dogs get a fighting chance with these grants

The Pedigree Foundation is awarding $226,000 to 10 innovative programs designed by shelters and rescue groups across the USA with the aim of increasing forever adoptions.

Muttville Senior Dog Rescue of San Francisco, Calif., was awarded $12,000 to help underwrite the shelter’s Welcome Home Kits for the “Seniors for Seniors” program, greatly reducing the initial financial impact of adopting a dog.

jweekly.com

December 9 2010

Oprah's favorites, Thanksgiving haiku, Moving and shaking

Patty Stanton of Mill Valley and Sherri Franklin of San Francisco were big winners in Oprah’s annual “favorite things” show. Stanton is a volunteer at Muttville, the nonprofit Franklin founded that rescues “senior” dogs. Stanton, who adopted her Shih Tzu mix, Frankie, from Muttville, nominated Franklin as someone “who has made a difference in my life,” she said.

When the show invited both women to appear, they figured they’d go for it (even though they had to pay their own airfare) because maybe they could plug Muttville on national TV. They had no idea it would be a giveaway show. Franklin and Stanton gave most of their loot, including diamond drop earrings and Oprah’s favorite face cream, to an online auction (which closed on Dec. 6) to raise money to help pay vet bills for their pups so they’re in good shape for adoption.

“The best part,” says Stanton, about the publicity they’ve received as a result, “is that we’ve been flooded with adoption applications.”

The PEDIGREE Foundation

December 2 2010

Muttville is a proud recipient of an Innovation Grant from The PEDIGREE Foundation in recognition of the great things we do for dogs.

Grants Fund Muttville Senior Dog Rescue’s Creative Program to Help Dogs Find Loving Homes

The PEDIGREE Foundation announced today the recipients of 10 Innovation Grants in recognition of their pioneering new ideas to help find dogs a forever home. Thanks to the generosity of dog lovers across the country, the foundation is proud to award Muttville Senior Dog Rescue a one-time grant to fund their project Seniors for Seniors program that is aimed at increasing dog adoptions for senior citizens.

In recognition of their unique program, Muttville will receive $12,000 in grant money. Chosen out of more than 200 entries, Muttville truly demonstrates their ability to bring new and innovative ideas to help improve adoption rates and the welfare of animals within their communities. “Seniors For Seniors” helps senior citizens find compatible loving canines through education about the joys and responsibilities of owning an older dog (aged seven years and older), as well as making no-cost adoptions.

“We’re proud to receive an Innovation Grant from The PEDIGREE Foundation in recognition of the great things we do for dogs,” said Muttville Founder Sherri Franklin. “We have a strong passion for finding dogs loving homes and we’re excited for the opportunity to partner with The PEDIGREE Foundation to shed light on the importance of dog adoption.”

2010 Innovation Grant Winners

The PEDIGREE Foundation is proud to award $226,000 of grant money to selected shelters and rescues across the country to help increase dog adoptions and help with a variety of needs, including behavior training, feeding, housing and support for medical issues. Muttville Senior Dog Rescue of San Francisco, CA, was awarded $12,000 to help underwrite the shelter’s Welcome Home Kits for the “Seniors for Seniors” program, greatly reducing the initial financial impact of adopting a dog. Muttville rescues older dogs (seven years and older) from euthanasia and places them in homes with local senior citizens.

In addition to Muttville Senior Dog Rescue, The PEDIGREE Foundation also awarded the following groups grant money to build lifelong bonds between people and animals and find new ways to help increase dog adoptions:

  • Central Missouri Humane Society – Columbia, MO
  • Charleston Animal Society – North Charleston, SC
  • Dubuque Regional Humane Society – Dubuque, IA
  • Houston Humane Society – Houston, TX
  • Leon County Humane Society – Tallahassee, FL
  • North Shore Animal League America – Port Washington, NY
  • Washington Animal Rescue League – Washington, DC
  • West Suburban Humane Society – Downers Grove, IL
  • LA Society for the Prevention of Cruelty to Animals – Los Angeles, CA

About The PEDIGREE Foundation

Formed in 2008 by the PEDIGREE® Brand, The PEDIGREE Foundation is a non-profit organization dedicated to helping dogs in need find loving homes by supporting the good work of shelters and dog rescue organizations throughout the country. Through no fault of their own, more than four million dogs end up in shelters and rescue organizations every year, and nearly half of them never find a place to call home. The foundation provides grants to 501(c)(3) shelters and dog rescue organizations nationwide and encourages dog lovers to adopt, volunteer and donate to support the cause. For more information or to make a tax-deductible donation online, visit www.pedigreefoundation.org. All donations go directly to help us help dogs.

SF Gate

November 29 2010

Muttville on Oprah's "Favorite Things"

Oprah Winfrey gave every member of the audience at her last “My Favorite Things” show the keys to a new VW (a model not even out). Among the beneficiaries were Sherri Franklin, founder of Muttville Senior Dog Rescue, and volunteer Patty Stanton, who’d submitted the application for the show, which was seeking nominees who had “made a difference in your life or caused you to change.” They were invited to appear nine days before its Nov. 15 taping, and had debated whether to go, paying their own way. Good call: Both received the keys to cars. Other luxurious items from the gift bag [were] auctioned on the Muttville site (muttville.org).

KGO-TV San Francisco

November 23 2010

Dog rescuers among Oprah's Favorite Things winners

Oprah surprised her audience with a second edition of Oprah’s favorite things, giving away dozens of gifts to an audience of invited guests. They were local heroes from all over the country and it included two San Francisco women [Muttville founder Sherri Franklin and Muttville volunteer Patty Stanton]. …

CBS 5

November 23 2010

Bay Area Charity Scores Swag From Oprah

A nearly four-year-old dog rescue organization from San Francisco found itself in the national spotlight, thanks to the generosity of the nation’s talk show “queen,” Oprah Winfrey.

Since 2007, Muttville has rescued more than 800 senior dogs destined for euthanasia, instead finding permanent homes for them.

Muttville founder Sherri Franklin and volunteer Patty Stanton were recently invited to be in the studio audience at the Oprah show. What they didn’t know was that they were going to be a part of “My Favorite Things,” a telecast that finds the audience showered with gifts for the good deeds they’ve performed. …

CBS 5

July 21 2010

Muttville Matches Senior Dogs With Caring Homes Jefferson Award Winner: Sherri Franklin

Sherri Franklin leads two dogs across the grass at a San Francisco park.

“Come on kids, let’s go!” she calls to them.

It’s her life’s mission: saving older dogs.

“It is the reason I get up in the morning. It’s actually because I can save an animal, place an animal in a great home,” Sherri explains.

As a longtime SPCA volunteer in the 1990s, the San Francisco hairstylist developed a passion for older dogs: those last to be adopted, and first to be euthanized. …

CBS 5

July 2 2010

Bay Area Focus: Sherri Franklin

Susan Sikora interviews Muttville founder Sherri Franklin (accompanied by our sweet little Buffy) on CBS 5.

AARP Bulletin

June 2010

Wags and Kisses

AARP California encourages members in the San Francisco Bay Area to consider adopting a pet from Muttville, a nonprofit senior dog rescue group. According to its website, Muttville’s mission is “to change the way the world thinks about and treats older dogs and to create better lives for them through rescue, foster, adoption and hospice.”

Compared with puppies, older dogs are often calmer, quieter, housebroken and accustomed to being pets. Besides, older humans can reap health benefits from living with pets, such as increased physical activity, lower blood pressure, fewer trips to the doctor, less depression and a greater sense of security. …

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